Released on: January 27, 2008, 9:23 pm

Press Release Author: Mark henry

Industry: Healthcare

Press Release Summary: La Jolla, Calif. (January 24, 2008) - In 1996, Instead, Inc.
pioneered a new alternative to tampons and pads with the development and release of
its innovative Softcup. Now in 2008, Instead is proud to announce that it has sold
its 100 millionth Softcup.

Press Release Body: La Jolla, Calif. (January 24, 2008) - In 1996, Instead, Inc.
pioneered a new alternative to tampons and pads with the development and release of
its innovative Softcup. Now in 2008, Instead is proud to announce that it has sold
its 100 millionth Softcup.

Originally developed and introduced by a female athlete, for female athletes,
the Softcup has gained popularity for its many advantages over traditional
methods of feminine protection including greater safety, longer wear-time, and
clean sex during "that time of the month." After hearing numerous accounts of
mothers who had successfully become pregnant using the Softcup as an aid to
conception, Instead filed for FDA clearance to market and sell the cup for
this purpose. Additionally, studies are now being conducted on the use of the
Softcup as a cervical barrier along with Instead's candidate microbicide,
Amphora.

"Because the Softcup was uniquely designed for the modern-day woman, it has
grown tremendously and developed staying power in the market, proving an
excellent alternative to tampons and pads," said Joseph Pike, CEO of Instead.
"Women have embraced the concept of the Softcup because of the greater
flexibility and control it gives them over their lives." In fact, when the
Softcup is not offered somewhere, women seek it out rather than buy the
alternatives.

The Softcup is an FDA-approved, disposable menstrual product made from a
non-absorbent, nonirritating polyethylene plastic that has been used for over
20 years in medical devices and contains no latex. It has undergone extensive
toxicology, biocompatibility and microbiological tests as well as human
clinical testing, and contains no drying chemicals or fibers. There is also
little to no risk of Toxic Shock Syndrome, since it collects rather than
absorbs flow.

"We continue to hear from women who are just discovering the Softcup, and are
clamoring for it, both online and in their local stores," Pike said. "The
Softcup has become mainstream, sitting comfortably next to tampons and pads in
local supermarkets and drug stores. We firmly believe that the Softcup has
added benefits you can't find anywhere else. For us, the fact that period
products now include tampons, pads and menstrual cups shows the Softcup has
expanded choices for women."

About Instead, Inc.

Instead, Inc. is dedicated to developing and marketing over-the-counter products
that focus on women's sexual health and quality of life. Instead is best known for
the Instead® Softcup®, a feminine hygiene product that collects, rather than
absorbs, menstrual flow. The Instead Softcup is sold at retail outlets nationwide,
including Target, Wal-Mart and Walgreens, as well as select regional drug stores and
groceries. The Instead Softcup is also sold online at www.softcup.com. In addition
to the new superior personal lubricant Amphora®, the company currently has under
development a vaginal itch cream. Instead is wholly owned by Akcess Pacific Group, a
private investment group whose principals have a long history of investing in
socially responsible products in the fields of reproductive health. It is
headquartered in San Diego, CA.

Web Site: http://www.softcup.com

Contact Details: Instead,Inc.
San Diego, CA.
USA
kapilkumar1987@gmail.com